The Ins And Outs Of Bum Marketing

There are many ways to hit it big on the Internet. All you need is some creativity, patience and a keen eye in detecting new Internet marketing tools and techniques that will help you achieve your goals.

If you are resourceful, patient and imaginative, have a knack for writing or has in depth knowledge of the World Wide Web, then you have what it take to succeed. However, for those who want to take advantage of the Internet boom but do not have all of the qualities listed above, then do not be discouraged, you can still make it big on the Net through bum marketing.

What Is Bum Marketing?

This method was coined for the sheer simplicity of the concept. Virtually anybody can succeed through this web-based marketing method. In bum marketing, which is also known as article marketing, you simply aim to create articles for keywords that have no or low competition on the Internet. Since competition is low or virtually nonexistent, your article will have a high page ranking on most search engines.

If you want to learn more about how you can take advantage of bum marketing, read on and learn.

Find a niche or target market, product, site or subject.

After being convinced that you can succeed in bum marketing, the first step you need to take is to look for a website, a product, a niche market, or a particular subject that you are interested in. Although you can make articles on virtually anything under the sun, it is advisable to look for subjects that interest you so that you won’t find it hard to write an article about it.

Furthermore, you will not feel discouraged even if you find few or no resources about the topic you chose on the net because you already have prior knowledge about it.

Do some keyword research.

The next step, after you have already decided which topic or subject to write about, is to find keywords (that are related to your subject choice) that have low competition on the Net. There are many keywords that are frequently sought but do not have ample resources on the World Wide Web.

The main objective of bum marketing is to take advantage of the scarcity of reference materials or articles such keywords.

Create an article based on low-competition keywords and phrases.

The third crucial step in bum marketing is to write the article itself. Since there are not many resources available on the net about the keywords you have chosen, you need to be resourceful. Visit your local libraries, watch documentaries, use help sites, post questions on forums, or rely on your own knowledge about the topic.

The articles do not have to be long, just ensure that they are comprehensive and well written. As much as possible, do not use jargon, archaic language or words that are not easy to understand. Internet users do not have the time to look for the meaning of words in dictionaries.

Submit articles to top article repositories or directories.

The last step in this so-called article marketing method is to submit the articles you have written and created in popular directories or article repositories. It is best to submit articles to these websites because they are almost always on the top rank of most search engines since they are frequently updated and have tons of quality content.

You can earn money through building links gained from the articles you submitted on major websites or you can get money from sales from your affiliated sites.

Advantages Of Bum Marketing.

The main advantage of bum marketing is its simplicity. Anybody who has internet access can use it. If you are not good at writing articles, you can always find people who are willing to ghost write for you for a low price. All you have to do is some keyword research and you are already on track of earning big.

Another benefit of this marketing method is the building of your credibility. Once people see that you have written several topics about specific subjects, they will view you as an expert on the field. Even if you have not seen a whale shark in your entire life, you will be considered as a whale shark expert if you have numerous articles submitted in popular directories.

People will think that you have done extensive research and have ample knowledge on the subject simply because you have written many informative and easy to understand articles on topics that are not easily available on the net.

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Jason Oickle

CEO at PLR Dealer
I'm a fill-time internet marketer since 2006, a lover of all things tech and I enjoy web/app development in my spare time!
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About The Author

Jason Oickle

I'm a fill-time internet marketer since 2006, a lover of all things tech and I enjoy web/app development in my spare time!


  • Russell Carter

    Reply Reply May 25, 2007

    Could PLR articles be used?

    If so, what is the best resource of PLR articles.

    Russell Carter

  • Brenda Franzo

    Reply Reply May 25, 2007

    Hi Jason. Hey, your blog looks great! I also like the idea of bum marketing. Thanks for explaining it better!

  • Jason

    Reply Reply May 25, 2007

    Russell, yes you can use plr articles. You should edit them to make them unique though. For plr articles try

  • Ricardo A.

    Reply Reply May 25, 2007

    Hello Jason,

    Thank you for that informative and concise post.

    You’ve distilled the essentials concerning what BUM marketing is. This is encouraging especially for newbies.

    Thanks again!


  • wayne archer

    Reply Reply May 25, 2007

    Thanks for the well-done, to-the-point summary.

  • Bill C.

    Reply Reply May 26, 2007

    Thanks Jason, another take on articles can’t hurt. And yours was informative and to the point.

  • KokPang

    Reply Reply May 26, 2007


    You captured the essence of Bum Marketing pretty well.


  • James Wallworth

    Reply Reply May 26, 2007

    Hi Jason, thanks for all the info you Mail me, but having had Mental illness I am slow to learn but Know quite a bit about PC software, but am realy stuck on RSS, Tags and Traffic . I wondered if you could help me understand these processes and how to set them up

    Thanks Jim Wallworth

  • Steve Groom

    Reply Reply May 26, 2007

    Nice Article Jason.

    I wonder if you mind joining all us BUM marketers at where we discuss all things BUM marketing related.

    This was a very good concise article, as jason’s articles normally are, I’m glad i’m on your list..

    Yeah, that was a bit of buttering up, as I put a link in here, but true nonetheless


  • Joem

    Reply Reply May 28, 2007

    Interesting post. In recent months, i have been hearing a lot about bum marketing. However, I was a bit apprehensive about getting involved with it because I do not have enough info about it. So far, the feedbacks about this Internet marketing strategy are positive. I am now planning to include it in my overall online marketing scheme.

  • Business To Start From Home

    Reply Reply May 29, 2007

    Nice post Jason.

    One thing though… you have to be a high-speed article writer to succeed with this strategy, or you will fail.

    So, it’s about speed writing.
    The fastest bum wins!


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